ARE YOU READY TO LEVEL UP YOUR MARKETING GAME?

Adina Timar, in collaboration with InnovatingSociety prepared a series of 3 theoretical Live Webinars (40-minutes), where to learn the theory, and 1 Online Workshop (3-hour), where we apply the theory on a real client’s business case. You will learn to create the perfect marketing strategy for your client. Start applying the Design Thinking methodology with marketing and business tools to get results from the first try.

1.BRAND
IDENTITY

April 22, 2020 / max. 10 Participants

People connect with people; if you want your brand to connect with your customers you need to show them your values and your personality. You will learn to build your brand vision and Identity, transform features into benefits and then into values so your USP can speak your customer’s language.

2.MARKET POSITIONING

April 29, 2020 / max. 10 Participants

Knowing how to read the market landscape is crucial for every business. Market categories are one way that customers use to organize products in their minds. You will learn how to analyze your competition and define your positioning in a way that makes you stand out from the crowd.

3.CUSTOMER JOURNEY

May 6, 2020 / max. 10 Participants

Today’s customers are informed: they search for information in multiple stages across several channels before making a purchase decision. You will learn how to connect with your audience and how to provide the right information at the right time, so that you know what your customer needs and when.

4.MARKETING CANVAS 2.0 CONVERSATIONS
(3h ONLINE WORKSHOP)

May 13, 2020 / max. 10 Participants

Figuring out which channels and messages to use to connect with your audience can be an overwhelming job that can be simplified in order to get more efficient. You will learn how to organize your ideas into a straightforward plan, without falling into the „overthinking”trap, using agile methodologies and Design Thinking 

Get The Marketing Canvas 2.0

Learn how to use and apply the Marketing Canvas 2.0 to innovate your Marketing Strategy. In this document you will find more information about the entire program and each step of the canvas.